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Performance Marketing Manager

United States · Contract · Senior

About The Position

The Sandbox is a virtual world where players can build, own and monetize their gaming experiences on the Ethereum Blockchain. We aim to disrupt gaming by providing creators with true ownership of their creations as non-fungible tokens (NFTs). The Sandbox is a part of the emerging Metaverse.

While still in prelaunch, The Sandbox is a thriving ecosystem where people and brands buy virtual land to develop experiences, and creators build games and assets that are sold on the marketplace and OpenSea. We are experiencing exponential growth in new players, owners, and creators. You would be joining at an exciting time when we are nearing our alpha followed by a full launch.

Visit our website for more information about the game and our brand partnerships.

About the Team:

The new Performance Marketing team is responsible for user acquisition and retention marketing. We drive top-funnel growth as well as user engagement around Brand IP promotions and marketplace sales. Our mission is to drive the growth of the Metaverse, converting traditional gamers into engaged owners and creators. We strive to meet this mission in all marketing campaigns, and partner with creative, content, product, and analytics teams to do so. We utilize a growing array of paid marketing channels to drive conversion, brand awareness, and new users; and we run lifecycle communication crafted to engage, retain, and upsell our existing users.


Location:

Work remotely but ideally, you are located in the Bay Area or Los Angeles.

Just like our user base, we are a very international team working from various locations in the world. You would be reporting to a Head of Performance Marketing located in California, working with teams in Europe and South America.

Requirements

About You:

  • 5+ years of proven experience in digital media with 3+ years in paid mobile or web marketing (experience in Google Ads and Facebook Ads required)
  • Working knowledge of SEO is desirable
  • Experience using Google Analytics and third-party attribution and analytics tools.
  • Demonstrated ability to hit revenue goals and drive KPIs
  • Analytical, results-oriented, and attention to detail with the ability to tell a story using campaign results
  • Strong Excel and quantitative skills
  • Passionate about gaming, pop culture, and entertainment
  • Interest in blockchain, crypto, NFT, and play-to-earn gaming is a bonus
  • Kind, collaborative, intellectually curious, highly self-motivated, and have a stellar work ethic


Responsibilities:

  • Own user acquisition campaigns on Google Ads (Search and Youtube) globally, managing a significant budget - your primary focus
  • Launch and optimize campaigns across other channels ad platforms
  • Lead optimization strategy as well as analyze results to help us determine how and where budget should be allocated
  • Dig in Google Analytics internal dashboards, and third-party analytics tools to analyze data across countries and channels to identify opportunities and measure effectiveness, contributing to our growth strategy
  • Partner closely with our global marketing and publishing teams to align user acquisition with our marketplace events (NFT drops, etc) and brand IP campaigns.
  • Manage development of creative assets for paid marketing campaigns by working closely with creative and product teams. Continuously test creatives, calibrating our messaging, positioning, and creative strategy.
  • Understand the blockchain gaming and NFT landscapes, using consumer trends to inform our marketing campaigns.
  • Work closely with other teams to share takeaways from user acquisition marketing and apply takeaways from other teams to campaigns within your channels.
  • Research and evaluate new user acquisition/growth channels

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