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User Acquisition Specialist
About The Position
About Us
The Sandbox is the largest web3-enabled metaverse platform in the world, utilizing blockchain technologies to empower creators and players to come together and build the world they’ve always wanted. Our partners include Gucci, Warner Music, Snoop Dogg, Steve Aoki, The Walking Dead, Playboy, and many more. We were one of Time Magazine’s 100 Most Influential Companies in 2022. To learn more, check us out at sandbox.game.
Your Mission
We are looking for a fearless, results-oriented individual to join our Growth Team. As a User Acquisition Specialist, you’ll be working closely with our Head of User Acquisition to build out, manage, and optimize a portfolio of paid media channels.
As one of the first 20 hires on the US Growth team, you will play a crucial role in helping to build out our paid media strategy and playbook, and have a direct impact on strategic company initiatives, including virtual land sales and new season launches. The ideal candidate enjoys, and is able to remain process-oriented in fast-paced working environments. They are proactive, scrappy, and highly adept at balancing between speedy execution and the strong analytical rigor/attention to detail needed to excel at media buying.
Responsibilities
● Launch, manage, and optimize campaigns on social and programmatic channels to support key growth initiatives
● Analyze campaign performance; identify opportunities to scale and improve efficiency
● Work closely with Head of UA to source, evaluate, and test new media channels to grow and diversify sources of valuable traffic
● Generate detailed spend and performance reports to present to leadership
● Assist in new partner onboarding. Includes setting up event tracking, reporting, attribution, and partner IOs
● Develop deep channel expertise for key channels. Understand available ad formats, placements, buying strategies, creative best practices
● Work closely with Head of UA to build out operational processes that will enable our team to scale with efficiency
● Stay informed on ad tech and industry trends with a focus on identifying relevant opportunities
Requirements
Requirements
- 2+ years of relevant experience in User Acquisition or Media Buying
- Strong track record of managing campaigns on Facebook and other social channels like TikTok, Snap, Twitter, and Reddit
- Foundational understanding of mechanics of programmatic ad buying and bidding strategies
- Direct experience onboarding new partners
- Very strong attention to detail
- Advanced Excel skills
- Good understanding of principles of statistical analysis
- Able to excel in fast-paced startup environment with shifting priorities
Nice to have
- Experience trafficking campaigns on web/desktop
- Experience marketing gaming or web3 products
- Building out dashboards for performance marketing
- Used Notion, either at work or personal use