Head of Marketing – JAPAN

We are looking for someone who can design and execute a comprehensive marketing plan specific to Japan and develop our service platform in Japan.

The Sandbox is a decentralized, community-driven platform that allows creators to create voxel assets and game experiences and monetize them on the blockchain.

We are currently developing a blockchain game for The Sandbox, leveraging our experience in building a mobile game series, The Sandbox (40 million installs) and a creator community of over 1 million people.

Responsibilities

• Translation of Medium articles
• Managing PR and communication with Japanese media
• Google Ads ad serving and management
• Design brand positioning and messaging strategies for each channel to drive market awareness, customer acquisition and loyalty.
• Created and executed marketing plans to acquire creators and players
• Official community management for Twitter, Discord, etc.
• Planning and managing events in cooperation with creators
• Analyze the performance of marketing activities (including advertising costs) and optimize the performance.
• Collaborate with other departments to plan and execute marketing and advertising budgets, prioritizing low-cost, high-impact campaigns

Requirements

• At least 3 years of experience in marketing
• English (business level) / Japanese (native speaker)
• Experience in BtoC marketing
• A passion for games
• Experience in advertising management (Google Ads)
• Experience in people management
• Strong communication skills
• Blockchain experience is not required.
• Remote (Must be a resident of Japan)